9th

March

9日

3月

2019

Ana Jiménez Santamaría Ana Jiménez Santamaría

Bitergia

Bitergia

Ana Jiménez Santamaría

Ana currently works at Bitergia, a software development analytics firm specialized in Open source projects. She holds a bachelor’s degree in marketing. As marketing specialist and data nerd, DevRel activities got her attention from the beginning. Her main goal is to show to the DevRel community that marketing and software development can (and should) work together to help Developer Relations to better achieve their goals. Open source advocate, self taught illustrator and gamer. She also loves Japan and Japanese language.

Ana currently works at Bitergia, a software development analytics firm specialized in Open source projects. She holds a bachelor’s degree in marketing. As marketing specialist and data nerd, DevRel activities got her attention from the beginning. Her main goal is to show to the DevRel community that marketing and software development can (and should) work together to help Developer Relations to better achieve their goals. Open source advocate, self taught illustrator and gamer. She also loves Japan and Japanese language.

TALK OVERVIEW

トーク

Why DevRel should care about software development metrics? Why DevRel should care about software development metrics?

In general terms, marketing mission within Developer Relations is to show how attractive a specific software project is and get developers motivated and engaged. However, how can a DevRel prove to the company that the investment is worthwhile? How can we show the real value that comes from their teams? Are marketing tools providing enough data? Software development analytics is the next step to answer these questions.

DevRel actions are made for a specific goal: Get more and more developers to either use or contribute to a specific project. Forums, site documentation, GitHub... There are several touch-points where developer community interact with the project before and while using it. Thus, being able to get evidence about the activity of these data sources and get aggregated information within a same platform seems to be crucial to better analyze community health

During this talk, audience will learn a way to visualize aggregated information and better analyze community health, answering questions such as time to answer within forums, which core developers came from outside the company, or total amount of newcomers over time filtered by organization.

In general terms, marketing mission within Developer Relations is to show how attractive a specific software project is and get developers motivated and engaged. However, how can a DevRel prove to the company that the investment is worthwhile? How can we show the real value that comes from their teams? Are marketing tools providing enough data? Software development analytics is the next step to answer these questions.

DevRel actions are made for a specific goal: Get more and more developers to either use or contribute to a specific project. Forums, site documentation, GitHub... There are several touch-points where developer community interact with the project before and while using it. Thus, being able to get evidence about the activity of these data sources and get aggregated information within a same platform seems to be crucial to better analyze community health

During this talk, audience will learn a way to visualize aggregated information and better analyze community health, answering questions such as time to answer within forums, which core developers came from outside the company, or total amount of newcomers over time filtered by organization.

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